Franchise Interviews

Fate can strike entrepreneurs in the strangest of ways. Just ask Lenny Verkhoglaz and Mila Feldman, a married couple whose unexpected Valentine’s Day experience nearly a decade ago has given way to a successful business venture now expanding nationwide. “Cupid’s arrow really struck us in an unforeseen way that Valentine’s Day,” remembers Feldman. “One of our elderly neighbors was alone in her home after her daughter went on vacation — she needed a helping hand. My husband Lenny and I offered to stay with her and spent Valentine’s in her home helping her out, sleeping on a floor mattress in case she needed help in the middle of the night. That experience transformed us.” It also touched Mila’s brother, Alex Feldman, who co-owns Executive Care along with the couple. He entered the picture on Valentine’s Day 2003 to take care of his young nieces while Lenny and Mila cared for their homebound elderly neighbor. After that fateful evening, the three adults collectively felt a strong desire to figure out how to pr