Franchise Interviews

Today's show is all about marketing.  A woman tests out a local fitness franchise, has a horrible experience, and never returns. About three months later, she receives a marketing piece thanking her for being a loyal member. Meanwhile, another customer receives an email stating, "We've missed you! Recommit to your fitness plan and we'll give you a 10 percent discount on personal training." The problem is the customer is an active member who's been to the franchise three times a week for the last six months. What happened? Both of these "marketing-gone-bad" examples did more harm than good by wasting a franchisee's local marketing dollars, damaging a relationship with a loyal customer and further frustrating a disgruntled one. Automated marketing solutions provider m2M Strategies has zeroed in on this increasing problem, introducing franchise systems to "intelligent marketing" that uses a local franchisee's POS and CRM data to target the right customers at the right time, with the right message, with measura