Franchise Interviews
Martin J. McDermott on Military Veterans & Franchising
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:36:00
- More information
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Synopsis
It recently occurred to me I haven’t shared with our listeners what else I do in addition to Franchise Interviews. I am a full-time professor and course leader for several marketing courses at Purdue University Global. I am excited to share some exciting news. For the last several years, I have been working on a paper that was published in The Qualitative Report Journal. The Qualitative Report is a Q1 ranked journal on Scimago Journal & Country Rank (SJR). Q1 to Q4 refer to journal ranking quartiles within a subdiscipline using the SJR citation index. Thus, a first quartile journal (i.e., Q1) has an SJR in the top 25% of journals for at least one of its classified subdisciplines. The name of the study is called A Qualitative Study: Military Veterans and Franchise Ownership. This study focuses on the military experience and motivation to become a franchise business owner. You can download a copy of the study on the following link: https://nsuworks.nova.edu/tqr/vol25/iss3/14/ I would love to hear