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Marcie Allen is President of Nashville-based sponsorship and fulfillment agency MAC Presents. Allen leverages her fifteen years of music industry experience to negotiate high profile sponsorships between the world’s leading brands and artists. Emerging as a leader in the world of music sponsorship, Allen was the first ever recipient of the Billboard Magazine Concert Marketing and Promotion Award, for her work on Jeep’s sponsorship of Tim McGraw and Faith Hill’s Soul2Soul Tour in 2007.