Future Of Agriculture

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstatesMach: https://www.mach.io/Today’s episode features Colin Hurd who is the CEO of Mach. Colin first appeared on this show back on episode 180 in November of 2019. At that time he had just sold his previous company, Smart Ag, to Raven Industries. Colin continued working for Raven Industries until 2022, when he left and eventually helped to bring together a partnership merger to form Mach. Mach works with Original Equipment Manufacturers (otherwise known as OEMs). These are all of the companies that manufacture equipment, in our context farm equipment. Mach helps these OEMs that want to incorporate autonomy into their products. This again is part of an insight I had at the FIRA USA show, which is that there is a whole emerging industry of companies that exist to service the robotics and automation companies so that they can bring their solutions to farmers. Mach is one of those companies.&n