New Books In Communications

Patrick Dixon, "Nuggets of Gold: Further Processed Chicken and the Making of the American Diet" (U Georgia Press, 2024)

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Synopsis

For McDonald’s, the Chicken McNugget, the flagship product of further processed chicken, represented a once-in-a-generation innovation, a snack item that quickly evolved into a meal, spawned a legion of imitators, and gained a large share of the global poultry market. Yet, almost as soon as the McNugget made its North American debut, it quickly became the subject of opprobrium and ridicule, taking on a symbolic status among serious food connoisseurs as an indication of Americans’ culinary decline and a growing disconnection between diners and the origins of the food that they ate. During a time of rising beef prices and growing health concerns regarding red meats, the Chicken McNugget was received as a lighter alternative to traditional burger meals, clean and easy to consume, popular with children, and adaptable to busy “on-the-go” lifestyles of working parents. Consumers understood that they were not purchasing a premium product made from the finest cuts but selected the McNugget as a rational economic purc