On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time navigating the engaging yet challenging waters of digital marketing in a regulated industry. This week, she took some time to talk to us about brand ambassadors, compliance, and more on the On Brand podcast. About Kary Delaria Kary is the Social Media Manager at Allianz, overseeing and managing all aspects of the Fortune 100 brand’s corporate social media channels – from strategy to content to community engagement. This work has been the recipient of both the Allianz Project Team of the Year and Sabre awards. With 15 years of experience in public relations, media relations and marketing communication, Kary has helped clients from a wide range of industries develop and manage their brand’s online presence and reputation through a combination of social media analysis, moni