On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeierhas spent his career studying, speaking, and writing about the shifts in brand building, design thinking, and business strategy. I couldn’t wait to chat with Neumeier about all of this on this week’s episode of the On Brand podcast. About Marty Neumeier Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The Brand Flip, lays out a new process for building brands in an age of social media and customer dominance. In