On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of the most disruptive periods in its 110 year industry with the help of 87,000 independent contractors as brand ambassadors. All of this provides challenges and opportunities I couldn’t wait to discuss more of this with Sean on this week’s On Brand podcast. About Sean Blankenship Sean Blankenship is the Chief Marketing Officer at Coldwell Banker Real Estate. He joined Coldwell Banker in June 2013 with nearly 20 years of marketing experience. A “digital native” with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. B