On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book Hug Your Haters. This people-focused community platform for IT professionals is the very definition of an inside-out brand. I couldn’t wait to discuss this philosophy and more with Spiceworks’ Exec Brand Muse Jen Slaski on this week’s episode of the On Brand podcast. About Jen Slaski Jen Slaski is the Executive Director of Marketing Communications at Spiceworks but she’s more commonly known around the office as the “Exec Brand Muse” where she’s responsible for the essence of the Spiceworks brand – a brand that’s previously won MarketingProf’s Brand of the Year. And a brand that Jen refers to as an “inside-out” because of how Spiceworks company culture helps fuel it. Jen joined the company in 2006 and has been helping to create and evolve the company’s brand and marketing efforts ever since. Jen has always had a passion and flair for the start up world. Be