On Brand: A Podcast About Branding For Brand Builders, By Brand Builders
How to Build a TV Brand with Andy Bryant and Charlie Mawer
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:34:38
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Synopsis
“There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their networks and shows. They’re also co-authors of the new book The TV Brand Builders: How to Win Audiences and Influence Viewers. I couldn’t wait to discuss TV brands past, present, and future on this week’s episode of the On Brand podcast. Andy Bryant and Charlie Mawer Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specializing in marketing and design for TV brands. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing, and creativity. He is an Honorary Professor of Film & TV Studies at the University of Nottingham in the UK. Charlie Mawer is Exec Creative Director of Red Bee, responsible for their global creative output. Acknowledg