On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the brand’s community both online and off. As you’ll learn, Erica also has a formidable comic book collection. We talked about all of this and more on this week’s On Brand podcast.   About Erica McGillivray Erica McGillivray spends a ridiculous amount of time being geeky, both professionally and personally. At Moz, she’s the senior community manager, wrangling 500,000+ people and co-running their annual conference MozCon. Erica also is a founder of GeekGirlCon, is a published author, and has a comic book collection that’s an earthquake hazard. Follow her at @emcgillivray. Episode Highlights How does community management work at Moz? Erica is a part of a six person team charged with the three aspects of community management at Moz — social media, onsite Q & A/forums, and live events