On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is also a speaker at Social Brand Forum 2016 in Iowa City this September, where he’ll be talking about Google Analytics Fundamentals: How to Measure What Matters For Your Business. We discussed all of this on this week’s On Brand podcast.   About Andy Crestodina Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and marketing advice to more than 1000 businesses. Andy has written hundreds of articles on topics including search optimization, social media, Analytics and content strategy. He is also the author ofContent Chemistry: The Illustrated Handbook for Content Marketing. Episode Highlights You have to practice data-driven empathy. Andy is one of the most acti