On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do weed another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a level of noise that’s hard to break through. Aaron Orendorff helps college students, speaking audiences, and marketing clients do just that. We discussed all of this on this week’s episode of the On Brand podcast.   About Aaron Orendorff Aaron Orendorff is a regular contributor at Entrepreneur, Lifehacker, Huffington Post, Fast Company, Business Insider, Content Marketing Institute, Copyblogger, Unbounce, and more. When he’s not terrifying college students in the public speaking classroom, he’s busy “Saving the World from Bad Content” at iconiContent.com. Grab his Ultimate Content Creation Checklist or follow him on Twitter. Episode Highlights How heaven and hell play a roll in your marketing. “We’re all looking to be saved from hell and delivered to heaven.” Aaron reminded us that th