On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to communicate this history while finding new stories from customers, advocates, and their own innovations. We discussed all of this on this week’s episode of the On Brand podcast. About Samantha Hersil Samantha Hersil is the Associate Marketing Manager for Schwinn Bicycles and is a 2013 University of Wisconsin alumni. When not immersed in the digital world of marketing and communication for Schwinn Bicycles she can be found, volunteering, practicing yoga, riding bikes, running around her neighborhood, or knee deep in one of her many hobbies. Last year Samantha completed her first marathon and biked her first half century. An avid adventure seeker she currently is planning her next backpacking adventure with her boyfriend Chris. Samantha is highly involved in Girls on the Run