On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“There's a gravity to shiny new objects and tactics that people can easily fall prey to." As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today's shiny new things. He's also the author of Optimize and an expert on influencer marketing. We discussed all of this and more on this week’s episode of the podcast. About Lee Odden Lee Odden is the CEO of TopRank Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting services including: Content Marketing, Influencer Marketing, Organic and Paid Search Marketing, Organic and Paid Social Media, Online PR, Email and Conversion Optimization. Odden and his team have provided digital marketing consulting and services for some of the leading B2B and B2C companies including: McKesson, BT Syntegra, Virgin Pulse, Marketo, LinkedIn, Dell, Henry Schein, HP, Microsoft, Staples, General Mills, Content Marketing Institute, Copyblogger Media, and MarketingProfs. Odden has been freq