On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a Senior Contributing Consultant for Digital Clarity Group, he helps organizations throughout the world enhance their content marketing and customer experience. We talked about content today, tomorrow, and the new year ahead on this week’s episode of the On Brand podcast. About Robert Rose Robert Rose is in the business of helping marketers become stellar storytellers. He is the Chief Strategist for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS – helping them create powerful customer experi