On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.  About Carla Johnson Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business results. Carla has worked with companies that include American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and Smurfit Kappa on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories alive in fun and captivating ways.