On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

"Branding is complicated when you try to define it." If there was an ongoing theme of the On Brand podcast, this week's guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around your story and communicate that internally. Brad Flowers co-founded and leads a language and story-focused branding firm, Bullhorn. We talked about all of that and more on this week’s On Brand podcast.  About Brad Flowers Brad Flowers co-founded Bullhorn in 2008. A graduate of the University of North Texas, Brad’s degree in Literature serves him well in his strategy and language work during the branding process. It does not serve him well in his operational work, which is primarily informed by his rugged real-world experience and self-taught MBA. He is also an avid cycler – for commuting and for competition. He co-founded and currently serves on the board of a non-profit community bike shop called Broke Spoke. Spreading the good word. Episode Highlights What does