On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year than Snapchat. Jed Record joined us in Iowa last fall for the Social Brand Forum. Since then, both Snapchat and the emerging story media format have evolved even more. We discussed all of this on this week’s On Brand podcast.  About Jed Record A consultant, speaker, and educator, Jed Record guides corporate teams through the quickly changing landscape of emerging marketing technologies. He teaches marketing at Meredith College’s School of Business. Jed’s clients include both start-ups and global brands such as Lenovo, eBay, Thomson Reuters and Quintiles Transnational. He has worked with Toyota, Capital One, SanDisk and others on influence marketing campaigns as well. Episode Highlights Instagram stories vs. Snapchat stories. One big thing that’s changed since last summer/fal