On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping brands create and communicate promises to their communities. This week, Doug stopped by the On Brand podcast for a chat about content, creative, and strategy. About Doug Kessler Doug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency — and Content Marketing Institute Agency of the Year. Doug has written a lot about content marketing including the B2B Content Strategy Checklist, Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing. Episode Highlights We started the show with … crap. Doug has spent a lot of time writing about crap. Or specifically, what we need to avoid creating as content marketers. As he notes, “the biggest threat to content marketing