On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the most critical brand touchpoints. We discussed all of this and more on this week’s episode of the On Brand podcast. About Bill Price Bill Price is a Partner with Big Data player Antuit leading its global customer experience and customer service advanced analytics program and is President of Driva Solutions that has worked with over 150 clients to forge the balance between cost controls and greater customer loyalty. Bill co-founded the 9-country LimeBridge Global Alliance; chairs the 41-company Global Operations Council; has taught at the University of Washington and Stanford MBA programs; and is the lead author of The Best Service is No Service: Liberating Your Customers From Customer Service, Keep Them Happy, and Control Costs (Wiley 2008) and Your Customer Rules! Del