On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why she helps companies like Wrigley, Johnson & Johnson, and General Mills become what she calls “Free Range Brands.” This is also the focus of her new book. We spoke about all of this and more on this week’s On Brand podcast. About Nicole Ertas Nicole Ertas is a recognized global brand strategist, best-selling author, and speaker who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Beam Suntory, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Con Agra, Kraft, and Nestle. Nicole’s success in global innovation and brand leadership gained her recognition in Forbes, The New York Times and selected to be one of Crain’s Chicago “40 Under 40.” Based in Chicago, she and her team transfor