On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jeff Suhy As President and Partner at Mod Op, Jeff is responsible for building the strategic function at Mod Op from the ground up. He oversees all brand, digital, media and interactive operations for the agency. His breadth and depth of experience across the advertising, music and technology industries provides a unique creative insight into building cohesive digital narratives for some of the world’s top brands including, Belvedere Vodka, Sony Pictures Entertainment, Nike, and Ubisoft. Jeff began his career in the music industry working his way up at A&R and promoted to Vice President while representing top artists such as Soundgarden. As the music industry experienced radical change with the advent of streamin