On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have meaning and communicate it across all touchpoints. You know, the easy stuff! We discussed all of this and more on this week’s episode of the On Brand podcast. About Robin Fisher Roffer Brand strategist and storyteller, Robin Fisher Roffer has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT. As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade. With a mission to inspire professionals to fearlessly reach their potential, Robi