On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the clutter. You can’t succeed by being everything to everyone. Pia and I discussed badassery in all of its forms this week on the On Brand podcast. Enjoy! Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Pia Silva Entrepreneur, speaker, and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. Episode Highlights What’s in a name? A lot! And Pia’s branding firm has an interesting name — Worstofall Design. They’re so named because they help their clients — mostly small service bu