On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your brand and what it stands for. Melanie Spring is a speaker, facilitator, and brand strategist at Branded Confidence. We discussed community, culture, and more on this week’s episode of the On Brand podcast presented by Twenty20. About Melanie Spring When you ask a brand strategist how she defines her brand and she says “Approachable Badass”, you know you’ve found someone who can help you define your own brand. Melanie Spring was put here to get you outside of your box and firmly in your purpose – professionally and personally. Melanie runs Branded Confidence as an international speaker and facilitator – bringing her charisma and confidence to humans worldwide. She’s so dedicated to her purpose that she once drove 7,000 miles in 3 weeks to find out why great brands work. Episode Highlights Wait