On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Heather Whaling of Geben Communication and Wendy Cohen of Picture Motion. Next week, I’ll be back with a full-length brand builder interview. In the meantime, enjoy this week’s special episode. About Heather Whaling and Wendy Cohen Heather Whaling is the President of Geben Communication. After launching the company from her dining room in 2009, Heather’s fresh, data-driven approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm with operations in Columbus, Chicago, and Seattle. Heather prides herself on using Geben as a platform for doing good. She is a vocal advocate for issues impacting women and girls, especially p