On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an award-winning financial institution, Shawn Premer knows how organizations can harness their people power. We discussed employee engagement and culture on this week’s episode of the On Brand podcast presented by Twenty20. About Shawn Premer Consumers Credit Union has 300 employees, over $900 million in assets and is headquartered in Kalamazoo, Michigan. Shawn Premer is responsible for providing leadership in establishing and implementing strategic human resource strategies. Shawn’s primary focus is on employee and member engagement. Consumers is proud of its 98% member satisfaction rate, it’s over 11 years of recognition as one of West Michigan’s 101 Best & Brightest Companies and 4 years of being recognized Nationally as a 101 Best & Brightest Company! In addition, Consumers has