On Brand: A Podcast About Branding For Brand Builders, By Brand Builders
Making Sense of Advertising’s Existential Crisis with Kevin Kelly
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:31:55
- More information
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Synopsis
“Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of BigBuzz Marketing Group, helped us get to the bottom of these big questions on this week’s episode of the On Brand podcast. About Kevin Kelly Kevin Kelly is President and Founder of Bigbuzz Marketing Group, having launched the firm in his Long Island garage in 1995. Today, he oversees the agency’s client relationships, develops and innovates its suite of services, and provides the creative vision for long-term growth from the firm’s office in Manhattan. Bigbuzz Marketing Group is a full-service advertising agency based in New York City’s garment district with clients such as Honeywell, Garanimals, Leviton, Icon Parking, and other major brands. With over 20 years of experience working on multi-faceted advertising campaigns, Mr. Kelly’s most recent digital advertising