On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same. Author and brand strategist Natarelli was kind enough to share them with us on this week’s episode of the On Brand podcast. About Mario Natarelli Mario Natarelli is a trusted advisor to executives and their companies looking to leverage their most important asset — their brand. By first being able to uniquely understand a brand’s true challenges and untapped potential, then through deliberate and extensive analysis, he has helped major Fortune 500 companies and even entire countries tangibly transform, align their cultures and deliver unprecedented growth and value.Trained as an architect early in his career, Mario uses the se fundamentals to balance the art and science of brand building. He understands that a brand’s essence and their cultures emanate from their strate