On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder. We discussed all of this and more on this week’s episode of the On Brand podcast. About Luke Beatty Prior to joining Brandfolder as CEO, Luke Beatty served as the President of Media Brands at Verizon and as a Managing Director at TechStars in Boulder. In 2004, Luke founded Associated Content, which was sold to Yahoo in 2010. He holds a Master’s from Harvard University and an undergraduate degree from Connecticut College. Along with riding a bicycle every day, Luke is a youth lacrosse coach and fly fishes around the world. Episode Highlights Brand’s today are more dynamic. Luke kicked off the show with something he talks about a lot — why brands today are more dynamic than ever before. There are three drivers of dynamic brands ... 1) Alignment. “Brands want to define