On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy is bigger than what you’ve left behind. Business journalist Lucas Conley shared the five pillars that make up a brand’s legacy on this week’s episode of the On Brand podcast. About Lucas Conley A journalist with an eye for stories that change how we see the world, Conley began his career at The Atlantic Monthly and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine, among others. Lucas has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest. Lucas’s books explore the human dimension of business. Author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008) and coauthor of The Method Method (listed as a “top t