On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author, designer, and brand advisor Marty Neumeier returned to the On Brand podcast (listen to his first episode here) to discuss his latest book Scramble — a business thriller about agile strategy! About Marty Neumeier Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes Zag, named one of the “top hundred business books of all time,” and The Designful Company, a bestselling guide to nonstop innovation. An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003. A sequel, The Brand Flip, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, Sc