On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves as she creates marketing and sales systems. We discussed all of this and more on this week’s episode of the On Brand podcast. About Kate Boyd Kate Boyd is the founder of Cobblestone Creative Co. and a conversion marketing strategist who builds high converting marketing systems that help solopreneurs attract, nurture, and convert more clients they love without burning out. After leaving the world of non-profit marketing, she has built 3 profitable online businesses and created marketing and sales systems that convert up to 5 times the normal rates. Episode Highlights What makes solopreneurs so different? Beyond the simple fact that there’s only one person in the business, there’s a lot that’s different. “There are all kinds of entrepreneurs but we’ve seen a growth of mic