On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this week’s episode of the On Brand podcast. About Amber Williams Amber Williams is a passionate brand strategist and the founder of brand storytelling agency Punkyflair. Amber is dedicated to helping entrepreneurs grow their business authentically through story. She spent 7 years in the corporate world crafting marketing strategies for mega brands like Armani Exchange, Volkswagen, and The United States Olympic Committee, just to find out that the success of any brand is all about how well you can package up your purpose into a story that speaks to your audience. It’s just that simple. Amber feels to grow your business, you have to do this one thing: Start storytelling. Episode Highlights Stories vs. Brand Stories. Storytelling is a concept that gets tossed around a lot when it comes t