On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin Dean is President of Marketing Services at Experian. He joined me this week on the On Brand podcast for a discussion about how data and systems driven brand loyalty. Enjoy! About Kevin Dean Kevin Dean is Experian’s President of Marketing Services for North America, the primary data, identity linkage, and audience activation partner in the advertising industry today. Dean joined Experian in 2011 as Senior Vice President, Global Product Management. Prior to joining Experian, Dean spent ten years in leadership roles at Equifax and previously he served as Director of Marketing at Cendant and Marketing Manager at Vita-Mix Corporation. Kevin received his MBA from the University of Akron and holds a BA in History also from the University of Akron. Episode Highlights Getting state