On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy! About Jay Baer & Daniel Lemin Jay Baer is the founder of Convince & Convert, a strategy consultancy that helps the world's most interesting brands gain and keep more customers. He's a seventh-generation entrepreneur; has started five multimillion dollar companies; and is the author of six books including Youtility and Hug Your Haters. He is a keynote speaker and emcee, an angel investor, and an inductee in the Word of Mouth Marketing Association Hall of Fame and the National Speakers Association's CPAE Speaker Hall of Fame. Daniel Lemin is the co