On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like Facebook, Instagram, and Snapchat. We discussed how to avoid this mistake and strategies for better integrating webinars into marketing campaigns this week on the On Brand podcast. About Todd Earwood Todd Earwood is the founder and CEO of MoneyPath, where his team helps to build growth campaigns marrying the efforts of sales and marketing for their clients. Todd believes webinars are the most powerful and most overlooked marketing campaign. After helping his private clients produce webinars in over a dozen industries, he was encouraged by the folks at Hubspot and GotoWebinar to help others and share his webinar formula. As such, he has turned all those successes into a webinar training program called Webinar Works. He’s here to share his perspective on marketing, argu