On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“We're more and more distracted today. There's more and more noise. What hasn't increased is attention.” In our noisy, distracted world, it's harder than ever to get our audience's attention — to say nothing of making sure that they remember and refer us. What we need is clarity of message. This week on the On Brand podcast, I was joined by Steve Woodruff who talked about his new book Clarity Wins. About Steve Woodruff Steve Woodruff is known as the King of Clarity. In a world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard, remembered, and referred. In over 30 years of business experience, he has consulted with companies ranging from solo startups to Top Five Pharma. You can learn more about him and his work at www.clarityfuel.com. Episode Highlights In a world that's noisy and distracted ... As you can tell from the first few minutes of the podcast, one thing Steve and I both like saying in our best announcer voice is,“In a world ...” However, in a world