On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Experiences bring brand values to life.” As leader of the creative team at BASIC, Steve Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings a thoughtful process to everything he does. We discussed how he brings this design mindset to brand experiences this week on the On Brand podcast. About Steven Denekas Steven Denekas leads the creative team at BASIC®, designing experiences for the world’s most admired brands. He fosters creative environments that cultivate ideas both big and small. It all began behind the color copier at Kinkos and proceeded to the mount room of BBDO and the design studio of W+K, along the way winning awards for his work on Canadian Club, Levi’s®, and Dodge. Today, he brings raw energy, originality, and a poetic approach to digital experiences. His shifting career has shaped his current role building teams, methodologies, and practices that scale companies and deliver results for brands. His mission is simple: do work tha