On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Building a brand is everyone's job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi build standout brand experiences. We discussed how to tame this beast and more this week on the On Brand podcast. About Darren Coleman Darren Coleman has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He counts Johnson & Johnson, BUPA, Maybank, Orange, Saudi Telecom Company, Ooredoo and PepsiCo are amongst the brands he has helped. Darren is frequently invited to deliver keynote talks at international conferences, moderate panel discussions and roundtables, sit on expert panel boards and comment on brand-related issues in national and international media. He holds an MA in marketing (University of Nottingham) and PhD in B2B services brand marketing (University of Birmingham, UK. He’s the Founder and Managing Consultant