On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a Creative Culture. The author Justin Dauer is my guest on this week’s episode of the On Brand podcast. About Justin Dauer Justin Dauer is the author of Cultivating a Creative Culture. The belief behind his book is simple: a happy and well-supported employee is a fueled, charged, inspired creator. Quality of work is elevated, quality of life is strengthened, and the organization’s brand becomes organically championed by the very people it supports. Justin graduated from The School of the Art Institute of Chicago. With Josef Müller-Brockmann and user advocacy claiming equal parts of his creative heart, he’s crafted digital experiences for clients like Sony, Chase, SRAM, IBM, and the U.S. Department of Energy. Through bloodshot tunnel vision, he’s drawn from those career experi