On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable Brand and founder of Full Surge was my guest this week on the On Brand podcast. About Mitch Duckler Mitch Duckler is author of The Indispensable Brand, and a founder and managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago, Illinois. He has more than 25 years of brand management and management consulting experience, at Unilever, The Coca-Cola Company, Vivaldi Partners Group, and Prophet, where he co-led the brand strategy practice area. His client base includes Fortune 500 companies and numerous world-class brands, such as Boeing, Deloitte, and General Electric. Mitch is a faculty member of the Association of National Advertisers (ANA) School of Marketing. Episode Highlights The trouble with brand strategy. It has to work at both th