On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with Dennis Hahn, chief strategy officer at Liquid. About Dennis Hahn As chief strategy officer at Liquid, Dennis Hahn is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include John Deere, HP, Microsoft, Motorola, Nasdaq, PayPal and Walmart. Prior to joining Liquid, Dennis spent 10 years as the president and chief strategy officer of ID Branding, a multi-disciplinary agency that grows meaningful brands for consumers and employees. It was here that he worked closely with cultural anthropologists to pioneer methods that help organizati