On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

"Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time answering this question with clients and helping them develop innovative solutions. We discussed all of this and more this week on the show. About Karin Soukup Karin is an award-winning creative lead and design educator with over 15 years of multi-platform experience focusing on strategic product innovation, experience design, branding and systems-thinking for work across the private, public, and non-profit sectors. Her contributions have been recognized by Graphis, Type Directors Club, Eye Magazine, Communication Arts, AIGA, the Society of Publication Designers, Brand New, The Center for Plain Language, and The Emmys. Episode Highlights “Experience design is the orchestration of feelings.” As this episode is focused on design, we spent a lot of time talking about inte