On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We talked about why branding, marketing, and stories work this week on the On Brand podcast. About Jeff Swystun Jeff Swystun is a consulting CMO working with leading brands and brands that want to lead. Prior, Jeff was Chief Communications Officer at DDB Worldwide and Chief Marketing Officer at Interbrand. A prolific speaker and writer, Jeff has appeared at over 100 conferences in over 25 countries. He is the author of The Brand Glossary; The Brand Marketers Report; Best Global Brands; Best Canadian Brands; and Best Chinese Brands, and the new book Why Marketing Works. Over 100 publications have featured Jeff including The Wall Street Journal, Advertising Age, Fast Company, Rolling Stone, and Managing Intellectual Property. He is a marketing expert for CNBC, USA Today, Toronto