On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast. About Raul Hernandez Raul Hernandez helps businesses build evergreen workflows so they can scale up their business while scaling down the time it needs them. His protocol has given 7-figure coaches the scale and lifestyle they’re looking for by cutting their work time by as much as 60%. He lives in San Diego and when he’s not training for a triathlon, half-marathon or Tough Mudder—he’s either surfing or drinking a homemade cold brew coffee. Episode Highlights Tool time. “I typically look at tools last. Every task can be done by you, someone else on your team, or a machine.” You have to choose wisely who does what. What trends is Raul seeing in marketing when it comes to where we spend human time? With the emergence of AI and other new automati