On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start. About Ellen Utrecht Ellen Utrecht is an all-round film professional with +25 years of experience in both commercials as well as feature films. She got her training at one of The Netherlands most iconic creative agencies, KesselsKramer, where she was instrumental in delivering impactful commercials for brands like Diesel, Ben (t-mobile), Bavaria beer, 55DSL, and Vitra amongst many others. Ellen has a long track record of innovation in film, pioneering new and groundbreaking production approaches for clients like Philips, Heineken, Lego, DSM, and Denham. Her Dutch training in conceptual storytelling and strong execution led to a successful worldwide career