On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations director for BrandBase. In creating bold experiences for big brands it all comes down to creating a standout memory. About Inge Overtoom Inge Overtoom has 15 years experience in project and account management across every aspect of experiential advertising. She is currently the partner and operations director of BrandBase, a creative production company based in Amsterdam renowned for big and bold brand experiences. With clients including the likes of Shell, ABN AMRO, Amsterdam Airport Schiphol, ING Bank – Inge is responsible for all operations of the BrandBase team. Inge also sits on the board for IDEA, the trade association representing the Netherlands’ most prominent live communication and event agencies. Episode Highlights Be big. Be bold. What are most brand builders